nome do projeto
Coaching by Saray
ano
2023
localização
Australia | Spain
área
Brand Strategy and Positioning
Creative Direction
Naming
Visual Identity
sobre o projeto

Saray was ready to level up her business, and leave her mark in her clients lives.

In the beginning of the project, Saray was lacking clarity about a lot of different areas in her business.

  • She didn't know how to position and differentiate herself from her competitors.
  • She was questioning wether she should present as a personal brand or as a company, and she wasn't sure about the name for the brand.
  • She wanted to create content to reach the right audience, but she had no idea where to start.
  • She wanted to niche down and to communicate her professionalism and excellent work.
  • She lacked understanding about her clients trajectory and experience with her brand and process.

From working with multiple clients with generic templates and secondary applications that lead to no personalization of her work > to having a personalized visual and a clear message that transmitted her essence.

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Connecting minds to bodies,

connecting you to your [best]self.

For lasting, lifelong achievements

and transformation, building your [best] life.

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