The primary challenge of the Organic Blank project was to reposition the brand in an increasingly competitive market. While the company had already distinguished itself by offering customizable apparel and merchandise made from sustainable materials, like organic cotton and recycled polyester, it became clear that relying solely on these functional attributes was not enough to maintain a competitive edge.
The true challenge lay in crafting a brand strategy that went beyond product features. We needed to capture the essence of Organic Blank and communicate its broader purpose—how the brand could inspire positive change in businesses, their employees, and customers. It was not just about selling sustainable products, but about transforming Organic Blank into a brand that stands for something bigger.
Through the process of brand immersion, we identified three key drivers that would serve as the foundation for this transformation: a passion for business, a commitment to sustainability that transcends the product itself, and a belief in quality over quantity. The challenge was to translate these values into a cohesive, clear, and authentic brand strategy that resonated deeply with their B2B clients and, ultimately, the end users of their products.
By focusing on these drivers, we aimed to shift the conversation from merely selling products to creating a lasting emotional impact and strong relationships with clients and their audiences. The challenge was to take a brand already rooted in sustainability and elevate it to a higher level—one that inspires action and creates products people are proud to use
In the branding project for Organic Blank, we explored various stages of the brand’s development. However, for the sake of clarity and focus, we narrowed our approach to three core elements: the brand purpose, positioning, and tagline. These three components became the foundation of a cohesive and compelling brand strategy, ensuring alignment with Organic Blank’s mission and long-term goals.
1. Brand Purpose: Inspiring Companies to Create with Pride
At the heart of Organic Blank is the brand purpose, which we distilled into the simple yet powerful message:
“We are here to inspire companies to create stuff people are proud to use.”
This purpose goes beyond selling sustainable products—it reflects Organic Blank’s deeper commitment to helping companies adopt practices that lead to creating meaningful, responsible, and high-quality products. By embracing this purpose, Organic Blank positions itself as a catalyst for positive change, encouraging businesses to think bigger and more consciously about the products they create and the impact they have on the world.
2. Brand Positioning: Elevating Brand Awareness and Expression
To further enhance this purpose, we crafted a clear and unique positioning for Organic Blank:
“We help businesses elevate their brand awareness and expression through end-to-end solutions in sustainable merch and garments.”
This positioning reflects Organic Blank’s role as more than just a supplier of sustainable merchandise. Instead, it positions the brand as a strategic partner, helping businesses build and express their identities through sustainable products. By offering comprehensive, end-to-end solutions, Organic Blank not only provides quality products but also strengthens the relationship businesses have with their customers and employees through meaningful, eco-friendly initiatives.
3. Tagline: Merch Your Way to Green
The final piece of the puzzle was creating a memorable tagline that encapsulated both the purpose and the positioning. The chosen tagline,
“Merch Your Way to Green,”
perfectly aligns with the brand’s manifesto. It speaks directly to the core values of sustainability and creativity, offering businesses the opportunity to express their brand through eco-friendly merchandise. The tagline is a call to action, encouraging companies to make conscious choices that not only benefit their business but also contribute to a greener, more responsible future.
By centering our strategy on these three pillars—purpose, positioning, and tagline—we were able to create a strong, cohesive brand identity for Organic Blank that resonates with their audience and reflects their commitment to sustainability and positive impact. These elements work together to ensure that Organic Blank stands out in the market while remaining true to its values.
